Heartbeat Academy
The Use, Evaluations, & Application of the Sexual Risk Avoidance Approach
1 hr recorded webinar presented by Kate Connors, SRAS and Nicole Horstman, MA SRAS
$9.95
Maximizing Your Use of The Pregnancy Help Salary Survey
The Pregnancy Help Organization Salary Survey helps you compare your compensation plan for key employees to other, similar organizations. In this free webinar, Heartbeat President Jor-El Godsey and Vice President Tracie Shellhouse will explain how this information can be used within your center to evaluate appropriate salary ranges within your unique organization.
$0.00
Connecting with HER (Piece 1 of 6)
The best ROI for your marketing starts with a clearly defined target. In this interactive hands-on workshop, we will help you refine and/or define your target persona. Hear from other centers who have done this and see the results you can create. Collect the first piece of the puzzle to take back to your center and plug right in! Presented by Brooklyn Tizzano, Liliana Grace, and Beth Diemert.
$14.95
Connecting Your Brand with Design (Piece 2 of 6)
Proper branding can take your center farther faster. This is one of the biggest pieces to the puzzle that all good strategists leverage. Learn all the elements that go into your brand, develop a brand guide, and review elements of good and bad design. Leave with another piece of the puzzle and a checklist of the basic elements needed for your brand guide. Presented by Lauren Bell, Liliana Grace, and Andrea Trudden
$14.95
Connecting and Executing a Marketing Plan (Piece 3 of 6)
The best advertising is part of a cohesive marketing plan. But, how do you know what to do and what will actually work? Based on your persona and brand, set up a budget. Then with a market analysis, select advertising opportunities that fit your budget and your goals. You will learn what should go into a market analysis, how to evaluate opportunities that exist, and how to properly measure the advertising you put in place. If you have ever asked why it works for some and not others or have been confused about how to measure results, this is a piece of the puzzle you won’t want to miss. Presented by Liliana Grace and Bryan Gonzalez
$14.95
Connecting with Google and Social Media...How to do it right (Piece 4 of 6)
There is a 3-legged stool imperative within your digital footprint. It involves
your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown
your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown
$14.95
Connecting with Community...A low-cost, Google-Free Strategy (Piece 5 of 6)
Does the community love you? Will they fight for you? Learn strategies and hear from others who have learned how to engage their community in a valuable way. Grass roots marketing at its finest! The best part? This puzzle piece is a low-cost and censorship-free way to support your marketing efforts. Presented by Lauren Bell and Liliana Grace
$14.95
Connecting with Results: Holding Your Agency Accountable (Piece 6 of 6)
There are many marketing relationships to be had. The key to making them work starts with clearly defining the relationship and needs upfront. Full-service agency? Consultant? Coach? Media Buyer? Social Media Partner? Volunteer? Intern? Who and how does this come together? What do you want and what do you need in a partner solution? This may be the most important piece you can grab as we wrap up our completed puzzle. Presented by Liliana Grace and Jennifer Breymaier
$14.95
Asking for Major Gifts
Learn the basics around asking for major gifts from your supporters from the ask itself, to who to ask and what to ask for. Presented by Haley Limo
$14.95
Recruitment and Retention in a Medical PMC
This topic will cover recruitment and retention techniques that can be utilized to better enhance your team in the PHC. We will discuss ways to create pipelines for recruitment in a non-profit ministry setting. We will also discuss ways to connect quality outcomes and care to help retain limited staffing. Then we will discuss ministry advancement with volunteers vs fulltime staffing situations. Presented by Bryan Williams, MHA, RDMS, RVT, RCS, RT(R)
$14.95
Challenging Conversations for Medical Teams
This topic will cover recruitment and retention techniques that can be utilized to better enhance your team in the PHC. We will discuss ways to create pipelines for recruitment in a non-profit ministry setting. We will also discuss ways to connect quality outcomes and care to help retain limited staffing. Then we will discuss ministry advancement with volunteers vs fulltime staffing situations. Presented by Bryan Williams, MHA, RDMS, RVT, RCS, RT(R)
$14.95
Earned Media and Your PHO
In this session, we’ll explore how to communicate with the public using the press. Discussed will tactics for developing relationships with the press, and the different types of communiqués organizations like yours release. We’ll also examine a case study for the impact pro-active press relations can have. Presented by Dena Espenscheid
$14.95
2023 Keynote - Attorney General Daniel Cameron
2023 Annual Conference Keynote presented by Attorney General of the State of Kentucky, Daniel Cameron
$14.95
